Publicis Sapient Announces Results of New Global Survey “Cyber Monday, Unwrapped: How Retailers Can Win Big This Holiday Season”

Public is Sapient

Publicis Sapient’s “Cyber Monday, Unwrapped: How Retailers Can Win Big This Holiday Season” report explores consumers’ holiday shopping journeys the weekend of Black Friday through Cyber Monday. Shopper data was collected through an online survey sent to 1,000 participants across France, Sweden, the US and UK in June 2021. Respondents are ages 18-65, 40/60 male and female identifying, and all were open to shopping on Cyber Monday. Publicis Sapient partnered with McGuire Research to complete this survey.