Creating data-driven solutions for a global audience
At McGuire, research is just the beginning. We don’t just assemble and organize data. We turn it into actionable solutions to drive business success.
Get in Touch Global ExpertiseWe understand how global markets work.
Drawing on experience since 1988 serving a diverse clientele in a variety of fields — including AI and cybersecurity, energy, and more — we uncover consumer and business insights, identify future trends and deliver results.
We elevate data to create innovative solutions
Every research company can produce data. It’s what you do with that data that ultimately provides value. Our innovative approaches and processes do more than yield the most detailed and accurate results — they lead to actionable methods to apply data in ways you never thought possible.
IN THE NEWS
Proprietary Sampling Platform
- Integration
- Project Management
- Flexibility to Implement Custom Technical Solutions
Data Quality Platform
- Bot Checks
- Fraud Protection
- Digital Fingerprinting
APIs
- Panel Reach
- Advanced Profiling and Appends
- Security
Memberships
We offer a vast array of survey services
We stay at the forefront of the ever-evolving research field by developing and implementing new and innovative research methods and techniques.
We establish control processes that ensure timely and actionable data collection. By using our proven techniques during the entirety of the research process, we are able to maximize legitimate responses and accurate results that drive solutions.
- Online B2B and B2C
- Data Tables and Tabulation
- Translation and Localization
- Advanced Analytics
- Intercept Interviewing
- MaxDiff Analysis
- Focus Groups and Phone IDIs
- Data Visualization
- Economic Modeling
- Hybrid Telephone / Peer-to-Peer Voter and Public Policy Interviewing
Our Team
- Utilizing only tier-one sample sources
- Complying fully with TCPA, GDPR and CCPA
- Using our proprietary sampling platform and methodology for tracking and custom projects
- Administering four-level QA processes for all deliverables
- Capitalizing on our extensive supplier database with multi-source sampling options and deduplication capability
- Avoiding fraudulent respondents by utilizing a multi-tier system including bot checks, digital fingerprinting, response validation for timing and straight-lining, and data verification against Dun & Bradstreet
- Conducting surveys in balanced populations (by geography and other demographics, including dialect and culture; not limited to major metro areas)
Solutions for a global audience
Having conducted research across 35 industries globally, McGuire Research Services, Inc. has the knowledge, resources, and experience to lead research tailored specifically to your industry.
We know that each industry, region, and country is unique, and that understanding allows us to obtain accurate and reliable results on every project.
- Aerospace & Defense
- Airlines
- Automotive
- Banking
- Biotech
- Capital Markets
- Chemicals
- Communications
- Consumer Goods & Services
- Cybersecurity
- Electronics
- Energy
- Financial Services
- Freight/Transportation
- Gaming
- Government / Public Service
- Healthcare
- High Tech
- Hospitality / Travel
- Industrial Equipment
- Infrastructure
- Insurance
- Life Sciences
- Logistics
- Media & Entertainment
- Metals & Mining
- Natural Resources
- Oil & Gas
- Pharmaceuticals
- Products
- Retail
- Semiconductors
- Software and Platforms
- Telecommunications
- Utilities
The whole world, in your hands
Since 1988, McGuire Research has delivered global market research and results-driven, actionable solutions.
Explore NowClients
Working at the speed of business
We move quickly, providing results and solutions as part of a commitment to delivering value to clients through superb service. Our innovation, teamwork, and efficiency deliver valid, projectable, and actionable results. We also provide on-time reaction and response, customizing projects to meet each client’s objectives and timing.
Data Quality Approach
Process Initiated
Veraproof Suite
Collects 40 variables per person and creates a profile for the ID
Each profile is checked against a worldwide database of more than 3 billion known fraudulent profiles.
Veraproof – Traffic risks are segmented and defined using set algorithms
- Hard Yes
- Soft Yes
- Soft No
- Hard No
Traffic Terminated
An algorithm further assesses whether Veraproof should CAPTCHA, block, drop, or monitor the traffic.
SuccessMaxMind Geography Check: Country, State, DMA
Fail
Success
Verisoul Advanced De-duplication Check
Duplicate
SuccessVerisoul Fraud Score
Fail
Enter the Client Survey
Open-end checks, straight-line checks, and red-herring checks.
Optional add-ons: third-party data appends and identity verification.
Post Survey
LOI checks; end-page manipulation checks
What We Do
Method
Details
Multinational, multilingual projects; Forsta Plus programming, hosting (with JavaScript, HTML where needed)
- Available for 135+ countries.
- We use translators, editors, proofreaders, and online linguists.
Survox; multilingual interviewers; remote monitoring; landline, mobile, and hybrid deployments.
Event, advertising, convention, and image surveys.
Subject-matter expert, multilingual moderators; screener, guide, and reports.
WinCross, SPSS, R, Alteryx, SAS.
Unsurpassed quality. Daily and weekly data review with senior analysts.
Conjoint: CBC, ACBC, ACA, CVA.
Analytics: MaxDiff, MBC, CBC/HB, CBC/LC, ACA/HB, CCEA, HB-Regression, weighting, segmentation, and simulators.
Sawtooth MaxDiff ‘best-worst scaling’ is used for loyalty programs, advertising concept testing, or wherever greater discrimination is needed among items and between respondents over traditional rating scales.
Power BI, PowerPoint, Qlik, Tableau, and think-cell.
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