Web Based Interviewing
McGuire Research Services recognizes that online research is an ideal method for reaching professionals and locating low-incidence consumers who have Internet access.
MRS has a strong track record with major global corporations over the past 10 years.
We have effective techniques for maximizing response and keeping up with this fast-changing medium. Additionally, we have established several control processes to ensure timely and actionable data. After each survey is designed it is pretested to identify any confusing questions or instructions. To ensure optimal results we follow up with respondents who have not completed the survey via email or phone.
We have the capacity to run multilingual versions simultaneously with respondents selecting their preferred language at the start screen.
We work with sophisticated quota management software that allows our clients secure access to view multidimensional quota cells.
Online reports include real-time frequency reports as well as use of pivot tables online.